Francesco Binfaré
Francesco Binfaré is an intellectual, artist and designer, he has a deep and consolidated path with Edra over the years. He was born and lives in Milan and learned drawing and painting from his father. Since 1960 he has practiced art in the industrial field, assuming above all the role of artistic director of research centers and project promotion, involving architects and designers in the creation of products destined to become historical pieces of Italian and international design. In 1992, he was called by Massimo Morozzi to design for Edra. The meeting marked the beginning of a new season, with the invention of important sofas, with extraordinary expressive and innovative strength.
In the world of high-end design, Edra stands as a symbol of Italian excellence, renowned worldwide. The Tuscan brand, built on a deep understanding of materials and a balance between technology and cultural craftsmanship, has redefined the very concept of comfort through patented solutions such as Gellyfoam® and the Smart Cushion. These innovations — born from an ongoing dialogue between engineering and art — are the foundation of some of the most iconic sofas in contemporary design, created by Francesco Binfaré.
Gellyfoam®: The New Frontier of Softness Among Edra’s revolutionary patents, Gellyfoam® represents a breakthrough in the field of seating comfort. It is an exclusive material that combines elasticity and variable densities, offering uniform support and an unmatched sensation of softness. Unlike traditional polyurethane foams, Gellyfoam® gently embraces the body while maintaining resilience and lasting performance over time. This technological core is found in pieces such as the Standard Sofa by Francesco Binfaré, where free composition and sculptural comfort come together in perfect harmony — redefining the very act of relaxation.
Design, Research, and the Culture of Made in Italy Every Edra creation emerges from the encounter between technological experimentation and artistic sensibility. The collaboration with visionary designers like Francesco Binfaré expresses a design philosophy that doesn’t follow trends — it sets them. Each piece reflects a balance of innovation, craftsmanship, and emotion, conceived to last and to engage with the living environment. At Edra, technology is never ostentatious: it is the invisible soul that gives life to timeless comfort and aesthetic purity.
Interni: Official Edra Retailer Interni is an official Edra retailer, proudly showcasing the brand’s most iconic pieces in its showrooms. From Standard to Flap, from Grande Soffice to On the Rocks, visitors can experience firsthand the unique quality and comfort of Gellyfoam® and the Smart Cushion. Book an appointment to visit our showroom or schedule a personal design consultation with our interior experts. Discover how to integrate Edra products into your residential or contract projects, and bring into your spaces a perfect harmony of technology, artistry, and intelligent comfort.
